A hot retailer tries to break the style cycle
(Fortune article)Exactly akin to icarus, fashion retail stocks tend to get burned immediately after fly too high.Tommy hilfiger, difference, donna karan, and abercrombie fitch all soared on outstanding sales and fast growth before their stocks tumbled in a summer slump;They're still struggling to recuperate.But one online business, western eagle outfitters, seems to buck this.Offering 31.4% one year sales growth and buying and selling near its 52 week high, The teen oriented retailer left the downswing stronger than ever.Just one debate:Is ae destined to nosedive, or can it break about pattern of boom bust fashion cycles?
Yankee eagle's flannel and khaki gear may not set it apart abercrombie fitch even sued, unsuccessfully, claiming its styles were too similar Polo Ralph Lauren Outlet but its business approach will make it better suited to weather cyclical downturns.The item, ae focuses on high school graduation to college age customers, whose often allowance based incomes never fluctuate with the economy.And ae's lower prices jeans run about $10 less than at abercrombie fitch are appealing even to brought on hit by tougher financial times.
Ae also isn't quite likely going to suffer the same fate as apparel makers like tommy, dk, in addition ralph lauren.Ae runs its own stores and sets its own prices instead of leaving those decisions up to the malls.And while designers find it hard to create the latest fashions, ae just needs to conserve the times.
It goes without saying, ae still faces the very important challenges of retail.Safeguarding growth, a must for keeping stock funds happy, may be a extremely difficult task.Ae extra its retail space by 43% in 2000;All of your year, that Ralph Lauren City Polo number is anticipated to fall to 27%.And the company's continued success depends on its ability to stay trendy cfo laura weil says that this will be ae's toughest task advancing.Really, in an industry that's as unknown as next year's hemlines, solid strategic strategic plans are worthless if no one likes the clothes.
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